AGI for Sales Outreach

Ishan Sharma
CEO at SellScale
Last Updated:
March 18, 2024

How we started

During the pandemic, I was running a newsletter, DailyDropout.FYI. We made money by selling ad slots to advertisers.

I would do a bunch of manual outreach to secure slots. Around the same time, my co-founder, Aakash, said there's new thing called "GPT-3" that was released. We initially used it to write funny stories. Pretty soon, he trained a few shot model on my sales emails.

And pretty soon, the model started sounding a lot like me. It also did way better in conversions than me alone.

We looked at each other and said, "We have to bring this to the large companies we've worke with".

Be the CEO of your own outreach

Today, the sales experience for reps sucks. It's output based, clunky, and manual. Here's a screenshot of a Salesforce dashboard of "tasks" that reps are made to complete daily.

Instead of providing high-value feedback - like custom research, strategy, or offers - reps are forced to look at screens like this. Daily, they dial, send templated emails, and are measured on charts that show "activities".

Outbound is the only channel that scales infinitely

For unicorns like Ramp, Athelas, Verkada, a solid outbound motion has been responsible for a lot of growth.

Often cold outreach can be the lowest channel for Cost of Customer Acquisition (CaC). You can send a lot of emails, recycle contacts, and keep your brand top of mind for prospects.

If you can sell cold, you’ve unlocked your secret

Cold outreach is one of the best ways to figure out if your product resonates in the market.

If you can sell to a stranger, you have the keys to growth.

Selling cold means you've done a few things:

  • you know what message resonates with your audience
  • you likely have a built out 'asset library'
  • you have your infrastructure setup

The company that has these setup has a GTM moat compared to one that doesn't.

We work with good sellers - but they’re not outbound gurus. They shouldn’t have to be.

In our journey working with hundreds of selling teams now, we see the same pattern:

We see sales people who are great sales people. But they may not necessarily know all the complexities of setting up outreach (DKIM, inbox rotating, etc.).

They shouldn't have to. SellScale aims to abstract away the complexities of cold campaigns. Making outreach should be easy. The end result is personalization and outreach that's delightful.

In the future, no computer scientists. Just people who know how to use AI. - Jensen Huang.
In sales - no more email writers..just people who know how to work with AI.

Why did we choose this space?

We think people will always be doing outreach, because companies will always have pains of growth.

  • There will always be sales teamsthat have to hunt for business
  • There will always be companies starting up
  • There will always be new product lines with zero brand awareness

Even classically "Product Led Growth" companies, like Notion, have SDR. Doing outreach is a classic problem, whether you're moving upmarket or just starting up.

“I very frequently get the question: ‘What’s going to change in the next 10 years?’ I almost never get the question: ‘What’s not going to change in the next 10 years?’ .. The second question is actually the more important of the two. - Jeff Bezos

Our mission

We're here to help companies grow revenue with Artificial General Intelligence.

Just like Aakash and I realized withour newsletter business - we want to introduce a new era of prospecting. This is a world where there's less spam, outreach is more targeted, and selling is delightful.

Join us or drop us a line for more info.

SellScale.com/careers