How NewtonX scaled outbound across reps by 10x using SellScale

Learn how NewtonX rapidly scaled their cold outreach engine thanks to SellScale’s outbound superintelligence and high-performance orchestration.

• 5x faster to send best-in-class outreach
• Scaled activity by 10x with AI-enabled outbound
• 24 hours per month per seller saved

About

NewtonX is a full-service B2B market research company that strengthens business strategies with verified expert insights. They create large-scale surveys, conduct qualitative interviews, and create customized research plans using the most sophisticated search engine in the research industry — the NewtonX Knowledge Graph. Their database has over 1.1 billion professionals in 140 industries to answer any kind of question.

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Challenge

To make cold outreach work effectively, NewtonX required best-in-class orchestration and visibility – across email and social.

Leon Mishkis, COO of NewtonX, knew he needed to scale the company’s outreach engine and transform it into a top-tier operation. NewtonX already had an amazing product in market and an entire salesforce, but they needed to build a top of funnel outbound function, scale up qualified pipeline, and in turn diversify their acquisition channels – instead of just waiting on inbound and repeat business to drive growth. To make this happen, Leon intuitively understood that the old way (circa 2008) of sending out one-off email campaigns wouldn’t work consistently.

Instead, NewtonX’s outreach engine would require a number of intricacies to get right, spanning proper buyer segmentation, buy-in across reps, careful spam filtering, thoughtful and on-brand messaging, automated follow-ups, personalized A/B creative testing, and ongoing monitoring. 

However, hiring a full-time team of outbound experts to execute against Leon’s strategy would necessitate too much overhead. That’s when he kicked off a search that led to SellScale.

“In order to convert new prospects, you need to be more tailored in your outreach across messaging, orchestration, and segmentation. The problem is it takes a lot of time to execute. So the idea is how can we segment and personalize at scale, which is how we landed on SellScale as a partner.”

Solution

SellScale fuels NewtonX’s cold outreach by powering its end-to-end segmentation, personalization, and campaign deployment

After NewtonX learned about SellScale, Leon ran a single campaign of several hundred prospects to test it out and won several dozen positive replies — seeing immediate engagement. The partnership took off from there. Onboarding with SellScale was simple yet customizable. For example, the team was able to adjust their AI's voice for each of their specific personas.

Post-deployment, SellScale’s AI-powered tooling streamlined NewtonX’s entire outreach process from start to finish. It allowed NewtonX to send out a far higher volume of outbound, which converted to more high-value meetings and more revenue. And SellScale’s AI-assisted replies helped manage entire sales conversations for reps until a phone call was booked. Now NewtonX can reach more leads with far fewer resources than a traditional sequencing tool requires. 

SellScale also helped tailor approaches across NewtonX’s unique customer personas. For example, they’ve collaborated to build an outreach process that caterers to their different customers: from private equity, UI/UX leaders, consulting, and more. As NewtonX ramps from three to ten reps across new verticals, working in new spheres increases the complexity of outreach. But doing so with SellScale takes far less time than if NewtonX was still sending manual outbound campaigns.

“We’re excited to finally scale our cold outreach as a core acquisition channel, and we’re particularly interested in SellScale’s AGI-first approach. SellScale is unique because it's the only tool that combines best-in-class practices with modern tech.”

Results

SellScale saves NewtonX 24 hours per month – per seller – as they continue to scale outbound efforts

NewtonX saw initial requests and meeting conversion increase rapidly with SellScale. Now the request conversion requires zero work on their part. It’s led to some impressive results: 

• 5x faster to send best-in-class outreach
• Scaled outbound utilization from 1 to 10 seats
• 24 hours per month per seller saved 

Although early, Leon predicts that SellScale will transform NewtonX: if they convert the F500 companies and T1 consulting groups the team is working on, they can exponentially grow their business. Before SellScale, they’d just scratched the surface of their potential market penetration. Now, SellScale is helping them smash that barrier.

“The cost of an outbound sales team is super high. If you can automate a lot of their tasks, that saves you money and changes your processes. Now, these experts can focus on client conversations, converting logos, and upselling.”