How NewtonX used AI follow ups to resurrect prospects

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"No one enjoys chasing prospects. But with SellScale AI, it’s become a delight—and our prospects love the messages! We’ve saved countless leads we thought were lost, and our team now has more time to focus on closing deals.”

Leon Mishkis

COO at NewtonX

11

Prospects resurrected weekly

$275k

Weekly saved pipeline

4.5h

Monthly operator hours saved

11

Prospects resurrected weekly

$275k

Weekly saved pipeline

4.5h

Monthly operator hours saved

24 hrs

saved per month

Quick Jump

A full-service B2B market research company that strengthens business strategies with verified expert insights.

www.newtonx.com

Main point of contact:

Leon, COD @ NewtonX

Company Size:

200+

Selling:

Insights Leaders, PE Funds, Market Research

"No one enjoys chasing prospects. But with SellScale AI, it’s become a delight—and our prospects love the messages! We’ve saved countless leads we thought were lost, and our team now has more time to focus on closing deals.”

Leon Mishkis

COO at NewtonX

Challenge

NewtonX faced a common sales challenge: the need to effectively follow up with prospects to revive leads and maintain a robust sales pipeline.

Manual follow-up was time-consuming, leading to missed opportunities and inefficiencies.

To make cold outreach work effectively and free up time for their SDRs, NewtonX required a tool that would handle follow ups for them.

"SellScale AI's automated follow-up feature has been a game-changer for us. We were able to revive leads that we thought were long gone, and the time saved has allowed our team to focus on closing more deals. The AI's ability to understand context and adjust its tone made our communication feel personalized and effective.”

Solution

NewtonX implemented SellScale’s AI Inbox. Features include:

  • Contextual AI revivals
  • Cleaning prospects
  • Objection handling

Capability #1: Contextual AI revivals

This tool uses contextual reasoning from prior conversations and adjusts its tone accordingly, ensuring the highest response rates.

In the example conversation, SellScale AI pulls in context points from previous messages mentioning a “holiday” and pauses the conversation until 6/19 - the date when the prospect stated she was coming back. In the follow up message it includes a personal holiday touchpoint.

Capability #2: Pipeline Cleaning

After receiving a negative reply, SellScale AI followed up and categorized the prospect as "not interested," annotated reasons such as the prospect not being a decision-maker, filtered them out of the prospect list, and added them to a "do not contact" list. This process saved an additional 3 minutes per prospect and contributed to overall CRM hygiene, totaling around 1.5 hours saved.

SellScale conducts an informal revival, then detects prospect is not interested. SellScale automatically removes them from pipeline.

Capability #3: Objection Handling

SellScale's AI Inbox addresses objections effectively by analyzing prospects' responses and generating tailored replies. For instance, when the prospect mentioned they hadn't heard of the company, the AI responded by explaining the company's mission and suggesting a meeting time. This approach helped maintain engagement and move the conversation forward positively.

SellScale AI handles objections by evaluating prospect responses and providing personalized, contextually relevant replies, ensuring continuous engagement and moving the conversation towards a favorable outcome.

Results

SellScale AI successfully revived 36.1% (13 out of 36) of conversations that would have otherwise gone unnoticed.

  • Follow-Ups Sent: A total of 36 AI follow-ups were sent to separate prospects.
  • Response Rate: 36.1% (13 out of 36) of the prospects replied to the follow-up message.
  • Positive Replies: 84.1% (11 out of 13) of the replies were positive.
  • Time Saved: 5 minutes per resurrection. Totaling from:
    • (1 min): Context switching
    • (1 min): Finding the conversation
    • (2 min): Drafting a reply
    • (30 sec): Monitoring response over days
    • (30 sec): Triaging at conversation end

Over the course of dozens or hundreds of replies, the AI Inbox saves countless hours per month.

How It Works

  1. Set up your AI inbox
    First, users set up their AI inbox by selecting which response types they want to automate, such as lead revival and handling objections.
  2. Sit back
    Once configured, SellScale AI takes over, automatically sending personalized follow-ups based on prior conversations.
  3. Track performance
    Users can then track AI responses and performance through our dashboard, allowing them to monitor engagement and optimize their sales strategy effectively.

Conclusion

SellScale AI's automated follow-up feature provided NewtonX with a significant boost in their sales process efficiency. By reviving leads that would have otherwise been lost and saving substantial time for their sales team, NewtonX was able to focus on more strategic tasks, ultimately driving more revenue and maintaining a cleaner prospect list.

Customer Soundbites

"With the full funnel of ID'ing prospects, customizing outreach, and initiating the initial engagement or follow-up, using SellScale was at least 15x faster."

Jennifer Lee

Global VP @ Worley

"SellScale has completely transformed how we generate new leads at Bruinen. Their platform handles all the heavy lifting of prospecting and outreach, enabling our team to engage with quality prospects."

Zo Mendez

Head of Growth @ Bruinen

"What I liked about SellScale is that it got us on the map for hundreds of buyers that were previously hard to reach with our team alone. SellScale essentially filled the role of an SDR for every rep on our team.”

Michael Grimes

Growth @ Videra Health